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Direct Marketing

In this model, food service staff buys direct from individual farmers. Many school food service directors from around the Washington State have initiated purchasing relationships with farmers and buy directly from those farmers. There are many benefits to this procurement method, as food service staff can:

  • Request specific products in the form they need them
  • Work out details and issues without a middle man
  • Become familiar with what the farmer grows, and even request that farmers plant specific items for them.

Buying from individual farmers may entail increased administration and paperwork. This can be an new process for a food service director who has been ordering all or most of their produce from one broker. There would be a transition from making one phone call to order product, to multiple calls, multiple invoices, and coordinating multiple deliveries. It may also be a new process for farms to engage in as well.

Last Updated: 1/11/2019